So, do you buy rationally?

Consumer behavior: a matter of expected reward

Most of the time, we inspect foods and attractive objects automatically and unintentionally. Our brain responds promptly and unconsciously to these sights, thus driving our consumption behaviour. To unlock these drivers of choice behavior, Applegg and partners from Dutch universities and industry unlocked brain measures of attraction and expected reward regarding foods and other products (FOCOM consortium).

In 2017, Applegg introduced consumer research based on this technology using EEG and unconscious behavioral responses to product alternatives. Applegg performs these studies in dedicated EEG laboratories, or with mobile units anywhere in the world.

Click here for a recent example of the application of Applegg Attract.

In combination with Applegg Online surveys, it is possible to implement Applegg Attract as a regular sized consumer study.